Becoming a Marketing Technologist with John Kennedy, VP Corporate Marketing, IBM

Becoming a Marketing Technologist with John Kennedy, VP Corporate Marketing, IBM
New Technologies are changing the face of buying, selling and business relationships. All marketers today are confronted with a range of new technology choices that bring new precision and automation to our work. But just as important are the new skills and culture marketers must create to succeed in this new world. During John's presentation, he'll talk about the new characteristics of a "marketing technologist" and… Show more why all CMO's must learn to become one or bring them into their teams. Register Early because seats will be limited!
About the Speaker: John Kennedy is Vice President, Corporate Marketing, IBM. In his present position, John is responsible for IBM’s Brand development and marketing program execution on a global basis. This includes responsibility for leading IBM’s “Smarter Planet” agenda on a global basis. John was named to this position in March, 2009. Previously, John was the Vice President Marketing IBM Americas. In this role John led Marketing & Strategy for IBM’s largest sales territory. John serves on the Boards of the Association of National Advertisers (ANA) and Business Marketing Association (BMA). In 2010, he was named “B2B Marketing of the Year” by B2B Magazine. John graduated from the University of North Carolina at Chapel Hill with bachelors degrees in Economics and Political Science. John received his MBA from Harvard University.

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