The Coca-Cola Quarter-Mile Cookout

Coca-Cola will ignite the summer grilling season Memorial Day weekend at the “Coca-Cola Quarter-Mile Cookout” by firing up the nation’s longest grill at the site of NASCAR’s longest race – the Coca-Cola 600 at Lowe’s Motor Speedway. The 1,320-foot grill will be assembled in an oval shape on part of the speedway’s frontstretch and pit road and manned by Food Network Star Tyler Florence as well as some of NASCAR’s most popular drivers, who will cook up a feast for thousands Coca-Cola 600 fans.